Course Assignment 08: Branding and packaging

Graphic Design
Paw Food Project Overview

In this assignment we were making a brand for a dog food company. The first thing we needed to do was come up with a brand name. So this brand is called "Paw Food". The products we had to make were a logo, brochure with an infographic, packaging design and a point of sale. All of this were presented in a brand manual in the end. The brand I designed is playful and creative.

The type of food I ended up going for is treats. The packaging design is supposed to look like a small carton with some fun elements on it to emphasize the brand. The packaging is followed by the SCAMPER method, which means i have made it reuseable. It's also eco friendly.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
Location: Oslo, Norway
Softwares: Adobe Illustrator, Adobe Photoshop

Date: April, 2022
Location: Oslo, Norway
Software: Adobe Illustrator, Adobe Photoshop