In this assignment we were making a brand for a dog food company. The first thing we needed to do was come up with a brand name. So this brand is called "Paw Food". The products we had to make were a logo, brochure with an infographic, packaging design and a point of sale. All of this were presented in a brand manual in the end. The brand I designed is playful and creative.
The type of food I ended up going for is treats. The packaging design is supposed to look like a small carton with some fun elements on it to emphasize the brand. The packaging is followed by the SCAMPER method, which means i have made it reuseable. It's also eco friendly.
Date: April, 2022
Location: Oslo, Norway
Software: Adobe Illustrator, Adobe Photoshop
jasmine@hotmail.no