Semester Project: Trust Your Gut

Graphic Design
Project Overview
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.

For this semester project we got handed out a brief that said we were gonna be working on a campaign (fictional). We were free to choose the topic of the campaign. It was important to do thorough research and to reach and adress the right people.

For the project I went for IBD awareness because it's a topic that is personal to me. It stands for inflammatory bowel disease.

This campaign is targeted towards people who experience digestion problems and those who are scared of talking about it. But it will also target the general audience since this disease is not usually talked about and the point of this campaign is to inform. The ages for people who experience IBD symptoms for the first time are in the early 20s -30s.

The products we were gonna make and deliver is a logo, posters,billboard and some chosen brand touchponts. After some brainstorming I went with a multipage sticker leaflet that would stick to a toilet paper packaging. The idea would then be that they would have some kind of collab with a big toilet paper company. My second brand touchpoint was social media posts, or more specifcally instagram posts.


Date: December 2022
Location: Oslo, Norway
Tools: Adobe Illustrator and Photoshop

Location: Oslo, Norway
Softwares: Adobe Illustrator, Adobe Photoshop